Word of mouth marketing even has its own professional association!
Howard Lake | 19 September 2006 | Blogs
Word of mouth marketing, whether online or offline, is such an important subject to marketers that there is even a professional association for those involved in it.
The Word of Mouth Marketing Association (MOMMA) has a blog which reports on the latest research and metrics on word of mouth marketing. Recent reports include:
* WOM Influences Half of Tech Purchases
* Stop the Presses: 6 Degrees Not True?
* Marketers: 81% Interested in WOM
* Online vs offline WOM – Are the Differences a Big Deal?
It’s fascinating to see the appliance of science to this art, although sadly there doesn’t seem to be a section of the blog dedicated to charities’ use or WOM.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.