Campaign launches to encourage finance professionals to volunteer their skills
Melanie May | 4 December 2023 | News
Charterpath, a UK community of professionals with financial skills who volunteer in the nonprofit sector, has launched a campaign to address the need for financial skills in the sector, amid the legacy of the Covid-19 pandemic and current cost of living crisis.
Charterpath says that currently only 10% of finance professionals contribute their skills on a voluntary basis to the nonprofit sector. Its #EveryHourCounts campaign seeks to increase this percentage by showcasing the difference every hour of volunteer expertise can make to charities, schools, and community groups.
To kickstart the campaign, Charterpath has launched its inaugural Charterpath Festive Countdown – an ‘advent calendar’ of social media content. Each day a new ‘door’ reveals stories from nonprofits and finance professionals to emphasise the value of gifting time over the holiday season.
Advertisement
Charterpath’s latest whitepaper, produced in collaboration with Marks Sattin highlighted the need for financial expertise in small charities with 75% seeing an increase in demand while charitable giving and volunteering levels have fallen.
In response to the whitepaper findings, Charterpath is introducing a series of new initiatives as part of the #EveryHourCounts campaign to help better chart a path between nonprofit organisations and volunteer financial skills:
- Charterpath Volunteer Hub: A new digital hub for peer support and advice, powered by Whatsapp, enabling finance professionals to connect, share experiences, and collaborate on volunteer projects
- #EveryHourCounts Podcast: Hosted by the Charterpath co-founders, in the new monthly podcast, Alex and Alice will take you behind the scenes of Charterpath to profile both professionals with financial skills and non-profits in our community who are making a difference
- Charterpath Mentoring Scheme: This pilot program will pair finance professionals new to volunteering with experienced treasurers and trustees, offering guidance and support – with applications opening in January 2024
- Charterpath Employer Roadshows: Coming to a finance team near you! Building on recent sessions with ASDA, JD Sports and Close Brothers, Charterpath is going on the road in 2024 to highlight the mutual benefits of skills-based volunteering to employees and employers
Alex Marsh, Co-founder of Charterpath, commented:
“Our research shows that while professionals with financial skills are keen to give back, many don’t know where to start.”
“The #EveryHourCounts campaign and our suite of new initiatives are set to change that, making it easier and more rewarding for financial experts to lend their skills where they’re needed most.”
Related posts
Pre-budget report includes plans to recruit millions of volunteers
Money.co.uk to give staff £5,000 each to donate to charity
vInspired to close this week after exhausting reserves
Growing divide as sector’s ongoing challenges impact smaller charities more
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.