Applications open for 2024 London Marathon Charity Partner of the Year

Melanie May | 6 May 2022 | News

2021 Virgin Money London Marathon. Photo: Anthony Upton for Virgin Money London Marathon Photo credit: London Marathon Events
2021 Virgin Money London Marathon. Photo: Anthony Upton for Virgin Money London Marathon. Photo credit: London Marathon Events

Applications have opened for the 2024 TCS London Marathon Charity of the Year, with any UK-registered charity able to apply.

The closing date for applications is 17:00 on Tuesday 31 May. A minimum of five charities will be shortlisted and invited to present to a panel.

The chosen charity will receive help to maximise its impact from the London Marathon Events (LME) team and its partners to deliver its campaign. As Charity of the Year for 2024, the charity will receive:


Since the first event in 1981 the London Marathon has raised more than £1 billion for thousands of charities.

Lisa Thompson, TCS London Marathon Event Lead, said:

“To become Charity of the Year for the TCS London Marathon is an amazing opportunity. We want to hear from charities that are looking to fund an innovative project or projects that will create a lasting impact. This is a fantastic chance for a charity to reach new audiences and raise millions for its cause.”

British Heart Foundation is 2022’s charity partner, announced back in October last year. This year’s event is taking place in October, with Tata Consultancy Services (TCS) having taken over the title partnership from Virgin Money after last year’s event. Next year’s event returns to its traditional April outing.

Out of all the charity partnerships to date, Dementia Revolution, the 2019 Charity of the Year, is the most successful in the history of the London Marathon. A year-long partnership between Alzheimer’s Society and Alzheimer’s Research UK, it raised a record-breaking £4 million.

Official charities of the London Marathon since 2010: