Home appliance brand partners with Cool Earth to support rainforest projects
Melanie May | 22 April 2022 | News
In time for this year’s Earth Day (today, 22 April), home appliance brand Haier has announced a partnership with climate charity Cool Earth that will see the two work together to back people and local communities protecting the rainforests and fighting the growing climate crisis.
Cool Earth provides cash directly to rainforest communities. A recent project in partnership with Fauna & Flora International (FFI) and local communities in the Cardamom Mountains, Cambodia achieved the following:
- 120,634 acres are being protected by the people living in the Cardamom Mountains
- 84 people were trained to start businesses raising chickens for food and for sale
- 103 people were trained in adaptive farming
- 40 additional farmers were trained during the harvesting and planting seasons
- Women in the community gained paraveterinary skills to ensure the health of chickens in their community and beyond
- Essential oil enterprise started in the Cardamon Mountains in Cambodia
- Technical training sessions on contemporary farming methods are helping to improve crop yields
Lauren Vyvyan, Cool Earth’s Business Partnerships Manager said:
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“We work with indigenous peoples and local communities whose ancestors have lived in rainforests for thousands of years. These people are the real rainforest experts. They have the knowledge to help protect these precious environments.”
“Together, Cool Earth and Haier will champion the relationship between people, the rainforest, and the climate. We are excited to be partnering with Haier, working together to back people and help fund projects that create choice, tackle the root causes of deforestation and protect vital carbon sinks over the long-term.
“With our help, local communities will continue to adapt to the climate pressures to protect their home and their way of life. New approaches are needed to adapt to changing conditions and tackle food security, create sustainable incomes, provide better health care and resilience for communities.”
Haier and Cool Earth will also work on campaigns to highlight their work across PR, advertising and social media and video content.
Jim McEwan, Haier’s Chief Commercial Officer UK & Ireland said:
“This is an immensely important partnership for us. The protection of our rainforests is key to the fight against climate change. We are proud to announce our partnership with Cool Earth and look forward to funding projects in the local communities in the rainforest where most help is needed.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.