Nisa retailers raise £150,000 with MADL charity collecting tins
Melanie May | 14 April 2022 | News
Nisa retailers have raised £150,000 for local causes to date with Making a Difference Locally collecting tins in their stores.
The figure has been raised via more than 1,100 tins in partner stores across the UK over the last five years.
Making a Difference Locally collecting tins were launched in April 2017 and allow Nisa partners to accumulate additional money into their MADL fund; in turn enabling them to provide further support to their local communities. In their first two years £60,000 was donated via them.
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Across all income streams, the charity has raised more than £14 million to date, with over 16,000 donations made to UK good causes over the last 14 years.
Kate Carroll, Nisa’s Head of Charity, said:
“MADL collecting tins are a simple and effective way for our retailers to raise additional funds for their communities, which can equate to one or more extra donations over the course of a year or larger donations for the causes they care about.
“We’re delighted that our partners and their customers have raised such a significant amount for local charities and other good causes, and it just goes to show how even small change all adds up and can make a real difference for local communities.”
Last August Nisa announced that it had seen the amount donated through MADL increase by 43% in a year. During its last financial year, which came to a close at the end of June 2021, £1,190,976 was donated to good causes across the UK, with Nisa retailers making 2,082 donations to support local causes over the 12 month period – a 31% uplift in the number of individual donations made.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.