7 partnerships supporting UK charities
Melanie May | 10 March 2022 | News
With Resilient Nutrition providing Ukraine response teams, including Operation Orphan, with half a million ration packs to take into the field, and Conifox Adventure Park & Activity Centre partnering with Kids Love Clothes on a new Birthday Club initiative here’s news of these partnerships, along with other businesses supporting charities.
Ukraine response teams & Resilient Nutrition
Disaster response teams in Ukraine, including charities such as Operation Orphan (pictured), are to be given emergency Special Forces rations to sustain them while rescuing war victims. The teams will receive half a million specially designed packs for them and the people they are rescuing to ensure they have a secure and safe source of nutrition while carrying out lifesaving work. The rations, which have been developed by sustainable performance nutrition experts Resilient Nutrition, are the based on those used by Special Forces and the Royal Marines, as well as record-breaking adventurers during expeditions to Mount Everest and K2.
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Hertfordshire Community Foundation & Hertfordshire Chamber of Commerce
Hertfordshire Chamber of Commerce has named a community foundation as its charity of the year: the Hertfordshire Community Foundation (HCF). Proceeds from the Chamber’s Inspiring Hertfordshire Awards raffle will be donated to HCF, and alongside financial support, the three-year partnership will also see the Chamber helping to raise the profile of the charity across the county.
Kids Love Clothes & Conifox Adventure Park & Activity Centre
Conifox Adventure Park & Activity Centre has partnered with local charity Kids Love Clothes to launch a new Birthday Club initiative designed to help young partygoers spread birthday joy to children across Scotland. Under the initiative children celebrating their birthday with a party – and their guests – will be able to donate an extra gift for a child in need. The venture follows the festive Toy Appeal collaboration, which ran during Conifox Adventure Park & Activity Centre’s Christmas Experience and is the brainchild of Fiona Shapcott, Founder of local charity Kids Love Clothes. Last year it helped to provide 400 gift bags of toys for distribution via the charity’s network.
Bristol Beacon & LSO
Following a national broadcast of the London Symphony Orchestra (LSO) concert in October 2021, presented by Bristol Beacon at the Bath Forum, Bristol Beacon is set to live stream the forthcoming LSO concert, with Sir Simon Rattle, to care homes across the country. Once again, the concert will be broadcast live from Bath Forum via YouTube at 6.45pm on Monday 14 March and will be available for free for one month so care homes can screen it for their residents at a time that suits them. Hosted by organist and journalist Oliver Condy, any care home in the country can tune in for free and screen the concert for staff and residents, thanks to sponsorship by Bristol Care Homes. Care Homes wishing to access the stream should email he***@br***********.org for information.
Sightsavers & Novus
Conscious consumers are helping Sightsavers to protect communities across Africa and Asia from trachoma through Novus, an impact banking app and debit card, With Novus, users receive ‘impact coins’ when spending, which they can contribute to Sightsavers. The Novus app is available to download for iOS and Android. Sightsavers is able to provide one life-changing trachoma treatment with every 1800 impact points generated through the app.
Asthma + Lung UK & Thales in the UK
Asthma + Lung UK has been announced as Charity of the Year by Thales in the UK, winning a partnership worth £200,000 over two years. The charity, formerly known as Asthma UK and the British Lung Foundation, competed against charities including The Prince’s Trust, Macmillan and the British Heart Foundation to win the bid. The partnership is in two parts – a donation from Thales of between £20,000 and £30,000 a year, and fundraising from staff who will be able to take part in activities including quizzes, sponsored cycling events and steps challenges. One of the corporate partnership’s key aims is to fund 4,500 hours of vital research into lung health and disease. Asthma UK and the British Lung Foundation announced their rebrand as Asthma + Lung UK last month.
Royal Marsden Cancer Charity & M&S
The Royal Marsden Cancer Charity is joining forces with M&S this spring, in a new charity partnership that will raise funds to help build the new Oak Cancer Centre, which is currently under construction at The Royal Marsden in Sutton. The new Centre will bring over 400 researchers, 350 clinical staff and thousands of patients together under one roof. Inspired by the Oak Cancer Centre appeal’s, ‘building hope, brick by brick’ messaging, M&S has created a sun-flowering brick product. This brick will be sold online from Wednesday 9 March, as part of a bundle together with a colourful bunch of British spring tulips. M&S will donate £5 from the sale of each bundle to help build the Oak Cancer Centre to help the charity move closer to its £70m fundraising target and make the Centre a reality.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.