Morrisons raised £18m for charity partner Young Lives vs Cancer
Melanie May | 31 January 2022 | News
With the partnership now at a close, Morrisons has announced that its colleagues and customers have raised £18 million for its charity partner, Young Lives vs Cancer since 2017.
Morrisons has recently announced its next charity partner – Together for Short Lives, which last year lit up London landmarks in a bid to be chosen.
The retailer partnered with Young Lives vs Cancer in 2017 for what was initially a three-year partnership with a target of raising £8 million to support children and young people facing cancer. Two extensions brought it to five years, and the partnership has more than doubled its original target, making it the most successful charity partnership Morrisons has seen to date.
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CEO of Morrisons, David Potts, said:
“There is no doubt that this is our most successful partnership and this is down to the tireless commitment shown by our colleagues up and down the country. I’d also like to recognise the role our customers and suppliers have made; without them we would never have reached such an inspiring total.”
Morrisons colleagues and customers have taken part in numerous fundraising campaigns, challenges and activities over the years across all 498 stores. Each store has a dedicated Community Champion who organised fundraising events both in and out of stores throughout the year, raising over £11 million of the final total.
The money raised from this partnership has helped to fund financial grants to help families with the extra costs that cancer brings, funded families to use facilities in the charity’s Home from Home facilities whilst their child is undergoing treatment in a nearby hospital, and introduced support groups for service users and their families.
The partnership culminated in the handover of a new Home from Home funded by Morrisons, Jack’s House. Jack’s House is named after a young service user, Jack Thompson, who has raised over £130,000 to date for the charity, much of which was done across Morrisons stores. The new Home from Home is due to open in Manchester in 2022 to provide free accommodation for families and young people near to their treatment centre.
CEO of Young Lives vs Cancer, Rachel Kirby-Rider said:
“It’s been such an incredible five years working alongside Morrisons, and the final total has far exceeded any of our expectations. The difference this will make to the children, young people and families we support cannot be overestimated. We’re sad to see the partnership come to an end, but I know on behalf of everyone at Young Lives vs Cancer and all the families we support, we will be forever grateful for all they have done.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.