Charity lights up London landmarks in bid to become Morrisons partner
Melanie May | 26 October 2021 | News
With staff voting for Morrisons’ new charity partner ending tomorrow (27 October), Together for Short Lives lit up landmarks across London last night with its trademark butterfly in a bid to attract the attention of the supermarket’s employees.
By putting a spotlight on major locations like Marble Arch, Together for Short Lives hopes to gain the attention of Morrisons’ staff, so they too can shine a light on UK’s 99,000 seriously ill children and their families, and the children’s hospices they rely on.
Morrisons announced its search for a new charity partner back in June as it came to end of its partnership with Young Lives Vs Cancer. Out of more than 100 charities to apply, Together for Short Lives has made it into the final two charities to be the Morrisons charity partner. The result is decided by a Morrisons staff vote and the winning charity will enter a three-year partnership aiming to raise around £10 million.
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Andy Fletcher Chief Executive at Together for Short Lives spoke about the difference this partnership would make, saying:
“Families of seriously ill children are pushed to their limits every day. Their local children’s hospice provides them with the time and space they need to make precious memories that last a lifetime – the chance to be parents, not carers. At the same time, children’s hospices are struggling to meet demand, as the number of seriously ill children in the UK is growing, meaning more families are having to cope alone. A partnership with Morrisons will make good things happen – enabling hospices to provide lifeline support to even more families who need them right in the heart of our community.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.