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BHF appeals to retailers & textiles brands to make more sustainable choices
Melanie May | 26 October 2021 | News
The British Heart Foundation is appealing to retailers and brands with end of line or surplus stock to donate items to help raise funds for its research. The charity is also urging more textiles brands to join the Textiles 2030 initiative to help create a more sustainable, circular textiles industry.
The charity sent out the appeal during WRAP’s (The Waste and Resources Action Programme) Textiles Action Week, which took place last week. The week forms part of WRAP’s Textiles 2030 initiative. Launched in November 2020, the voluntary agreement aims to bring together UK fashion and textiles organisations to accelerate progress towards a circular economy and climate action within the textiles industry. Last year also saw WRAP appeal to the public to donate more unwanted clothing.
A founding signatory of Textiles 2030, the BHF hopes to encourage other textiles brands to consider signing the agreement and to collaborate with them. The charity is keen to help fashion businesses adopt better practices when it comes to keeping their product in circulation for longer.
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The BHF already works with several high-profile retailers, such as Marks and Spencer and runs a successful brand partnerships programme. This means the charity’s partners donate stock that can be sold in the BHF’s 712 shops across the UK.
This year, brand partners are set to help raise £8.6 million for the charity’s important work and contribute to saving 71,000 tonnes of items from going to waste.
Dr Charmaine Griffiths, Chief Executive at the British Heart Foundation, said:
Dr David Moon, Director of Collaboration and Change at WRAP said:
The BHF has a network of vans that can collect any large amounts of stock directly from retailers nationwide, and more informatiom about donating excess stock to the BHF can be found on its site or by emailing st***********@*****rg.uk.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.