Why your supporters are wealthier than you expect. Course details.

Survey finds 27% of people give cash only

Melanie May | 23 September 2021 | News

a five pound note and some pound coins

A survey of giving behaviour among UK adults has revealed a number of findings about cash-only donors – including that more than a quarter of people give solely via this method.

For Is it time to fall back in love with cash donors? DTV Group used YouGov’s Realtime survey to question an audience of over 2000 nationally representative UK adults.

The survey revealed that 70% of people have responded directly to a charity appeal. 27% of UK adults have responded to appeals with cash only, 12% by regular giving only, and 31% have donated with both one-off and regular giving.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Key findings:

The survey also found that cash donors support and act for charities in many different ways in addition to donating to fundraising appeals, from sharing campaign content on social media; to volunteering in their communities and buying from charity shops.

In addition, the most engaged and active donors are those who give both regular and cash donations, with cash-only donors coming a close second.

Cash-only donors are also more likely to support multiple charities than regular giving-only donors. Regular giving-only donors prefer to support just one or two charities with a monthly gift, while most cash-only donors support three or more, and donors using both ways to give are more likely to support a larger number of charities with a cash gift than with a monthly gift.

Loading

Mastodon