Pets at Home Foundation seeks charity partner for £250K initiative
Melanie May | 24 August 2021 | News
The Pets at Home Foundation is launching a new charity initiative for summer 2022, which will result in a minimum donation of £250,000 for one national charity.
Charities with a nationwide reach that support the wellbeing of pets and their people are invited to apply to be the Foundation’s summer 2022 charity partner. Then, following an initial selection process, Pets at Home colleagues will take part in a company-wide vote to choose the charity. The selected charity will receive funding and support from the Pets at Home Group over a four week appeal in July 2022.
The summer campaign will be in addition to a new Valentine’s weekend fundraiser, which together with the Foundation’s Santa Paws appeal, will support local rescues and charities across the country.
Advertisement
Pets at Home Foundation Fundraising Manager, Amy Wilson, said:
“2022 will be a very exciting year for the Foundation. Our new summer initiative opens the door for new national charity partners to benefit from our fundraising and we’re really looking forward to hearing from a range of them who can deliver services and projects on a national scale.
“Whilst we’re looking for one national charity partner for the summer, it’s really important to us that the chosen charity has strong links back to local communities and their work really benefits the people and pets in these communities.
“We’re also excited about our new Valentine’s weekend fundraiser to support local charities and rescues and really believe that these new initiatives coupled with our hugely successful Santa Paws campaign, will mean we can help even more people and pets than ever before.”
The Pets At Home Foundation was formerly called Support Adoption For Pets. Over the years it has given out over £24 million of funding through the grant programme and community relationships. Last year, this included £700,000 to rescue centres and animal charities across the UK facing financial hardship as a result of the pandemic.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.