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Covid-19 Support Fund survey highlights pandemic-fuelled rise in demand for charity services

Covid-19 Support Fund survey highlights pandemic-fuelled rise in demand for charity services

Almost one in eight (14%) UK adults have received support from a charity since the Covid-19 crisis began in March 2020, according to research. More than half (55%) of these (equating) to 3.9 million UK adults, never expected to need it before this.

The research was commissioned by The Covid-19 Support Fund, established by the insurance and long-term savings industry. It also shows a significant proportion (75%) of people using charity services this year have had to do so regularly, while two in five of these adults say there is no end in sight yet as they expect to need charity support for at least another six months and possibly longer.

It found that this dependency on charity is more likely among adults in full-time employment and those aged 18-34.. Londoners are also disproportionately dependent on charity compared to elsewhere in the UK, 95% of Londoners who have used charity support have been dependent on it.

Mental health support (35%), food support (28%), and employment support (25%) are the most common types of charity services that people have used. Those aged 18-34 are most likely to have received some form of employment support (35%), while 40% of 35-54s have had mental health support from a charity.

When asked to consider the potential impact of the crisis without support from charities, two fifths of those who had support think they would have felt depressed (41%) and roughly the same number anxious (37%). These figures rise to 45% and 40% respectively among 18-34s.

However, many of those who had support say they feel reassured that there are charities there to help during crisis (42%), and relieved that there was someone there for them (39%).

Overall, two in five UK adults think they have a better understanding of how charities in the UK can help people since the Covid-19 crisis began. While there’s been a boom in the recognition of support from charities, as two thirds (67%) of UK adults say they are now more likely than before to seek charity help, people are also more likely to support charities since the pandemic began, with two in five (42%) saying they are more likely to donate and nearly one in three (30%) would be more likely to volunteer.

However, despite these findings, three in five (58%) are concerned about the drop off in funding that charities are experiencing because of the crisis.

Yvonne Braun, Executive Lead at the Association of British Insurers for the Covid-19 Support Fund, said:

“This research paints a worrying picture of how dependent people across the UK have been on charity support since the beginning of this crisis. The support people have needed hasn’t been a one-off, instead many have required regular help from these organisations. And many people would have suffered more without the help that many charities have provided them with this year. It is also clear that without charities, the emotional impact of not having any support could have worsened this crisis even more.”

“That’s why it is so crucial that business communities come together to financially support the vital work of charities now. We’re proud that the Covid-19 Support Fund is enabling charities to carry out their vital work in this unprecedented time, and we’re grateful to all the firms across the insurance and long-term savings industry who have generously donated this year.”

The Covid-19 Support Fund was launched by the insurance and long-term savings industry in May to help those who have been hardest hit by the pandemic and has since raised over £100m.

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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