Work for Good to double donations in #SmallBusinessStar Christmas campaign
Howard Lake | 20 October 2020 | News
Fundraising platform Work for Good has launched the #SmallBusinessStar match funding campaign to enable small businesses to raise funds for UK charities through their Christmas sales.
Charities taking part already include WWF-UK, YoungMinds and Tommy’s as well as smaller organisations such as The Mintridge Foundation and Herefordshire Mind.
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Up to £500 donation per business
Work for Good will double donations raised from the sales of products and services by participating small business up to £500 per business. The matched giving will run from 1 December 2020 until 31 December, or until the match funds run out.
Despite the challenges of the coronavirus, Work for Good reports over 300 small businesses pledging and donating over £450,000 to charity via its giving platform from April to September 2020.
Veronica Bamford-Deane, Managing Director of Work for Good said: “Small businesses, like charities, have been struck hard by Covid-19 and will be looking ahead to Christmas as an opportunity to engage their customers and clients and regain some of their lost sales whilst being able to make a positive difference.
“Donating to a charity through their business sales is a sustainable and simple way for businesses to make a tangible impact and the #SmallBusinessStar campaign is a way to say thank you to the small business community for their support.”
Charities are also being encouraged to use the campaign as an opportunity to build long-term relationships with their small business supporters and see them as advocates as well as donors. Charities can download a campaign support toolkit to help them do this.
In December @workforgooduk is running its #SmallBusinessStar match funding campaign 🌟
They'll match up to £500 per business which donates to charity during December. https://t.co/DDaGD5yxIU#shopsmall #shoplocal pic.twitter.com/VgK301oUpO
— Howard Lake (@howardlake) October 20, 2020
Commercial Participation Agreement
Part of Work for Good’s service to small businesses is to make donating to charity as a business a simpler process. For example, it handles the (digital) creation of the Commercial Participation Agreement that is necessary when a business pledges to donate to charity through the sales of their products or services and publicise their giving.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.