Cause4 launches business support programme for heritage organisations
Melanie May | 12 August 2020 | News
Cause4 is launching a programme of business support for heritage organisations in England.
Cause4 has been awarded funding by the National Lottery Heritage Fund to develop and deliver the programme, which is for 150 small or medium-sized heritage organisations across England, in partnership with the AMA and Creative United.
The business support programme will help heritage organisations develop essential skills in business planning, audience and stakeholder development, leadership and change management with the aim of creating a better connected, informed and resilient heritage landscape across England.
Through a range of training, mentoring and peer learning, each participating heritage organisation will develop a clear business plan, a developed income strategy and the tools and knowledge to sufficiently respond to their specific needs and challenges.
To help assess and understand the current challenges for the sector and to build resilience business models, the Business Support Programme will commission the development of a heritage dashboard: a tool enabling organisations to compare and contrast their business models with those of a similar scale and make-up.
The two-year project will be free to take part in, and a third of participating organisations will receive access grants to support their ability to engage.
Michelle Wright, CEO and Founder of Cause4 said:
“Cause4 develops and designs national programmes that can help to drive change. This Business Support programme comes at a moment of global upheaval as we look to rebuild post Covid-19. Supported by the National Lottery Heritage Fund, we look forward to working with a wide range of heritage organisations and our partners AMA and Creative United to create a flexible programme of support that will embed long-term resilience and learning across the heritage sector for years to come.”
Eilish McGuinness, Executive Director, Business Delivery at The National Lottery Heritage Fund, said:
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“The coronavirus pandemic has brought with it unprecedented uncertainty and challenges, but we are committed to helping the heritage community weather the impact and recover in the future. With our investment in the Business Support Programme and in Cause4’s England-wide initiative, we aim to ensure that the heritage sector is robust and resilient, and will be well equipped in the face of future challenges.”
The project will start in 2020 and will be completed in 2022.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.