IoF launches environmental change guide for fundraisers
Melanie May | 5 June 2020 | News
The Chartered Institute of Fundraising has launched a guide on environmental change for fundraisers.
The guide, Environmental Change: a toolkit for fundraisers, provides tools and tips to help fundraisers raise the issue of environmental change inside their own charities as well as advice on the changes they can make in their own work. It aims to increase awareness about the role charities can play in tackling the climate emergency and encourage individual actions in fundraisers’ professional lives to help mobilise change inside charities.
The guide looks at why charities should care about the climate emergency, highlighting how climate change will affect causes, beneficiaries and the sector’s capacity as a whole, as well as reputational risk of not doing so, and the business case for prioritising it.
Guidance includes steps for getting the whole charity onboard, as well as practical steps to take as an organisation, such as establishing an ethical investment policy, and including the environment in risk assessments and risk management statements.
For fundraisers specifically, there are tips and advice on how to effect change in a range of areas from digital to trust fundraising, and direct mail.
The guide also features case studies throughout and has a list of resources.
On its site, the IoF says:
“We hope that if the environment hasn’t been a part of your thinking or that of your charity, this guide will help to develop a mindset that considers environment in everyday professional choices and actions, and offer a direction of travel to charities.
“The climate emergency is far bigger than fundraising, but the choices we make about how we fundraise, the donations we accept or refuse, or through the engagement we have with millions of people who support and donate to charities, we have the potential to reshape our future for the people and causes we represent and serve.”
Advertisement
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.