Fundraising news, ideas and inspiration for professional charity fundraisers

STV offers £1m Local Lifeline to charities & local businesses

STV offers £1m Local Lifeline to charities & local businesses

Scottish broadcaster STV has launched a £1m initiative to support local charities and impacted by the coronavirus.

Through Local Lifeline, an extension of its Growth Fund, STV has committed £1m of airtime to charities and businesses working to sustain their organisations whilst helping the vulnerable in their communities.

As well as celebrating local businesses that are helping others whilst unable to operate their usual services, STV is working with the STV Children’s Appeal to identify community charities that would benefit from exposure to tell their stories and help further their work.

STV is producing the adverts free of charge, which will appear on TV, on the STV Player and on Each 30-second commercial will be bespoke to the business or charity’s region, with multiple organisations featuring across the country. Ads will be scheduled across the STV schedule throughout the day to maximise their and reach.

The campaign went on 31 March.


Simon Pitts, CEO of STV, said:

“These are hugely and no one is untouched by this crisis – but some are affected more than others. The Local Lifeline campaign recognises and celebrates those community heroes who are thinking creatively to help others, and the charities who are working tirelessly to help the most vulnerable across the country.”

“These charities and small businesses would never normally access TV advertising but we believe their actions should be recognised across the country. We want to use the massive reach that we have to help share their stories with millions of viewers, outlining how people can help and inspiring others in these difficult times. It is our intention to share over 100 stories of resilience, and community on STV over the next few weeks.”



Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />