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Majority of Brits want latte levy money to go to charity

Majority of Brits want latte levy money to go to charity

Almost eight out of ten people in the UK public would like to see money raised from latte levies to go to charity, with the majority of Brits supportive of ideas to protect the environment, according to research from CAF.

The findings show that 77% of Brits believe these schemes are good for the environment, with 63% wanting any monies raised from latte levies to go towards environmental charities, and 78% to go to charities in general. By comparison, only 3% said funds should go to the Government.

The Charities Aid Foundation (CAF) commissioned the research from YouGov in December 2018. Other key findings from the research include that 43% would be more likely to visit coffee shop chains that reinvested a portion of their profits in environmental charities, whilst 84% want retailers and coffee shops to do more to ensure that their cups are recyclable or biodegradable, with only 3% disagreeing.

Just under half (49%) of respondents said they would be more likely to visit a coffee shop chain if they introduced policies such as latte levies and plastic bottle deposit schemes.

Susan Pinkney, Head of Research at the said:

“These findings from December of last year follow on from similar research that we conducted in June. On both occasions, the data points to people wanting retailers and coffee shops to continue with environmentally friendly policies, such as latte levies and plastic bottle deposit schemes.

“The success of schemes such as the 5p – which we at CAF have used to distribute millions of pounds to good causes around the country – shows that many Britons are ready and willing to support new ways to protect the environment.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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