Giffgaff customers choose to donate a third of goodwill fund to charity
Melanie May | 19 December 2018 | News
Giffgaff has announced that it is donating £387,039.70 of the goodwill fund it set up after this month’s network outage to Crisis.
Following the outage on 6 December, which was caused by a software issue in a third party supplier’s system, giffgaff announced that it was setting up a £1m goodwill fund and gave members affected the opportunity to choose airtime credit or to donate to charity, with a deadline of 14 December to make their decision.
It has now announced on its site and on social media that a third chose to donate to charity, with it giving £387,039.70 to Crisis while the remaining £612,960.30 will be split between the members who chose to receive credit. They will get 90p each.
Following the network outage on Dec 6, we gave our members affected the opportunity to choose airtime credit or donate to charity from our goodwill fund. We’ve listened & are donating £387,039.70 to the charity @crisis_uk & £612,960.30 will be split between our members who voted pic.twitter.com/OW2WJvWVTR
— giffgaff | We're up to good (@giffgaff) December 17, 2018
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Ash Scofield, giffgaff CEO, said on the site:
“We hope that your generous donation will go a long way to having a big impact on the people that need to make use of these centres over Christmas and beyond – we’ll be making that payment as soon as we can, so that Crisis can make sure that it’s being put to use as soon as possible.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.