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The Royal Marsden Cancer Charity appoints Different Kettle to work on regular giving

Royal Marsden
The Royal Marsden Cancer Charity appoints Different Kettle to work on regular giving

The Royal Marsden Cancer Charity has appointed Different Kettle as its strategic and creative partner for the next three years, following a three-way pitch.

Collaborating with The Royal Marsden Cancer Charity team, Different Kettle is to develop a new creative acquisition proposition, as well as campaign concepts and design for use across multiple channels.

The charity needs to raise more money to fund the development of life-saving treatments to benefit patients not only in its own hospitals, but around the world. Growing individual giving income will play a critical role in making this happen.

Vicky Johnson, Head of Individual giving at The Royal Marsden Cancer Charity said:

“Different Kettle impressed us with their understanding of our challenge, their positive approach and commitment. We’re excited to start working on this next stage in the development of our fundraising programme.”

Nicola Lapsley, Client Strategy Director at Different Kettle said:

“We are so thrilled to be appointed by The Royal Marsden Cancer Charity. Creating a new regular giving proposition in a crowded cancer charity market is no mean feat, but the life changing work of the charity coupled with the opportunity offered by the location both in and around the hospital, makes for an exciting chance to create something new and different.”

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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