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Report shows millennials increasingly investing in impact funds but all ages need engaging

Report shows millennials increasingly investing in impact funds but all ages need engaging

Millennials are four times more likely than older generations to put their money in impact funds, focused not only on generating competitive financial returns but on making a positive social and environmental contribution.

In fact, according to research from Barclays into 2000 investors, the number of participating millennials investing into impact funds is increasing. Two out of five investors (43%) aged under 40 reported having made an impact investment during their lifetimes, the research found, which is up from 30% when the bank first asked the question in 2015. This compares to only 9% of those aged 50-59, and 3% of those aged over 60.

Overall, 15% of all the investors surveyed had made an impact investment, up from 9% in 2015. 

The amount millennials are willing to invest in impact investments is also currently higher than older peers. The study found that for those aged under 40, prior impact investments made up 17% of reported investible assets, falling to 9% for those a decade older, and to 6% for those over 60. Investors aged under 30 would also allocate three times as much of their portfolio to impact investments as those who are 60 and above.

According to Barclays however, while younger age groups display greater interest in impact investing, older investors, who still hold greater wealth today, represent a critical opportunity for the sector and therefore need engaging.

 Dr Peter Brooks, Head of Behavioural at Barclays, said:

“Millennials are not only interested in impact – they’re the most likely to take action to invest for impact. Therefore, looking ahead to attract and retain next generation wealth means developing products and services catered to their needs.”

“Our research shows different age groups require different approaches, and highlights the importance of engaging these different investors with compelling stories. By talking about specific examples of how impact investing can make a difference to the world, we really bring the concept to life for investors, whatever their motivations, attitudes and preferences.”



Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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