Fundraising news, ideas and inspiration for professional charity fundraisers

The Science of Giving

The Science of Giving

The editors Oppenheimer and Olivola identify a range of factors that underpin giving, based on experimental methods.

It helps fundraisers examine the effectiveness of common fundraising strategies and includes recommendations on how to make capital campaigns more effective.

It also suggest new factors that influence giving. For example, many people choose to give more to a charity after undergoing an exhausting or painful effort.

While there is a practical element to the book the editors also examine the emotional, social and cognitive mechanisms involved in giving to charity.

Published in The Society for Judgment and Decision Making Series.

New Money vs Old Money

The book was referenced in an episode of the Giving Thought podcast series by Rhodri Davies and Adam Pickering.



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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