Fundraising news, ideas and inspiration for professional charity fundraisers

The Science of Giving

The Science of Giving

The editors Oppenheimer and Olivola identify a range of factors that underpin giving, based on experimental methods.

It helps fundraisers examine the effectiveness of common fundraising strategies and includes recommendations on how to make capital campaigns more effective.

It also suggest new factors that influence giving. For example, many people choose to give more to a charity after undergoing an exhausting or painful effort.

While there is a practical element to the book the editors also examine the emotional, social and cognitive mechanisms involved in giving to charity.

Published in The Society for Judgment and Decision Making Series.

New Money vs Old Money

The book was referenced in an episode of the Giving Thought podcast series by Rhodri Davies and Adam Pickering.

 

Rating:
List Price: unavailable
Sale Price: Too low to display.
(as of 26/06/2019 17:26 UTC - Details)

Availability: unspecified

Product Description

No description available.

Details

No features available.

out of 5 based on ratings. 3927 user reviews

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />