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Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

This US book shows you how charity benefit auctions can be made a centrepiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission.

Using Kathy Kingston’s proven framework, you’ll learn effective ways to:

  • Strategically increase high-profit revenue streams
  • Increase your organization’s donor base
  • Empower the board toward efficiency and productivity
  • Engage supporters more deeply and keep them invested

Donors are the lifeblood of any nonprofit organisation, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimising these special events for maximum impact.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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