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Facebook Fundraisers included in its Crisis Response centre tools

Facebook Fundraisers included in its Crisis Response centre tools

Facebook has expanded its role in sharing news and updates on crises and disasters with a dedicated Crisis Response centre. This facility brings together its crisis response tools, including Safety Check, Community Help, together with ‘Fundraisers’, one of its fundraising tools.

Crisis Response on Facebook will be accessible in coming weeks from the homepage on desktop or from the menu button on a phone.

Facebook Crisis Reponse

SEE ALSO: Facebook extends its fundraising tools to UK and Ireland charities 

Crisis tools

Facebook users will see the following tools when they are on a crisis page:

  • Safety Check: an easy way to let friends and family know you are safe. It will continue to work the same way it does today and will be featured at the top of each crisis page if you are in the affected area.
  • Crisis-related content: links to articles, photos and videos from public posts can help people learn more about a crisis.
    Community Help: people can ask for and give help to communities affected by the crisis.
  • Fundraisers: people in the USA can create fundraising campaigns and invite their friends and family to donate to support those affected by the crisis and non-profit organisations helping with relief efforts.

How Facebook’s crisis response tools have developed

Facebook Crisis Response infographic  

Fundraising via Facebook


Facebook’s fundraising and crisis tools have been deployed a great deal following the impact of Hurricanes Harvey and Irma.

For example, a man drove 90 minutes with his boat after seeing a call on Facebook asking for people who could help people trapped in their homes. He helped rescue more than 20 people

A woman found out her friend was safe at a local shelter after posting about her in Safety Check

The daughter of an Irma survivor on the island of St. John has raised over $2k on Facebook to help support recovery on the island.

Facebook Crisis Response related content about Peru

Facebook Crisis features flooding in Peru

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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