Facebook Fundraisers included in its Crisis Response centre tools
Howard Lake | 15 September 2017 | News
Facebook has expanded its role in sharing news and updates on crises and disasters with a dedicated Crisis Response centre. This facility brings together its crisis response tools, including Safety Check, Community Help, together with ‘Fundraisers’, one of its fundraising tools.
Crisis Response on Facebook will be accessible in coming weeks from the homepage on desktop or from the menu button on a phone.
SEE ALSO: Facebook extends its fundraising tools to UK and Ireland charities
Crisis tools
Facebook users will see the following tools when they are on a crisis page:
- Safety Check: an easy way to let friends and family know you are safe. It will continue to work the same way it does today and will be featured at the top of each crisis page if you are in the affected area.
- Crisis-related content: links to articles, photos and videos from public posts can help people learn more about a crisis.
Community Help: people can ask for and give help to communities affected by the crisis. - Fundraisers: people in the USA can create fundraising campaigns and invite their friends and family to donate to support those affected by the crisis and non-profit organisations helping with relief efforts.
How Facebook’s crisis response tools have developed
Advertisement
Fundraising via Facebook
Facebook’s fundraising and crisis tools have been deployed a great deal following the impact of Hurricanes Harvey and Irma.
For example, a man drove 90 minutes with his boat after seeing a call on Facebook asking for people who could help people trapped in their homes. He helped rescue more than 20 people.
A woman found out her friend was safe at a local shelter after posting about her in Safety Check.
The daughter of an Irma survivor on the island of St. John has raised over $2k on Facebook to help support recovery on the island.
Facebook Crisis features flooding in Peru
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.