Cause-Related Marketing: Partner for Purpose, Passion, and Profits (The AFP/Wiley Fund Development Series)
List Price: £57.50
Sale Price: £44.56
Availability: Usually dispatched within 1-2 business days
Cause Marketing for Nonprofits This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.
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