6 more corporate fundraising campaigns for March 2017
Howard Lake | 23 March 2017 | News
Here are some more corporate fundraising partnerships and campaigns announced in March 2017.
1. Flight Centre and Mind
Travel agent Flight Centre has announced Mind, the mental health charity, as its 2017 charity partner.
Pledging a fundraising target of £100,000, Flight Centre employees will take part in a number of fundraising activities for the charity throughout the year, including the Royal Parks Half Marathon, Three Peaks Challenge, Ride London, Thames Path Challenge, and Mind Hikes in The Lake District. Flight Centre will match all funds raised pound for pound.
More than 1,100 votes were cast by employees across the Flight Centre Travel Group and Mind was announced the chosen charity partner after receiving the majority of the vote. Flight Centre’s community of Charity Champions will also help to raise awareness by organising company fundraising events and will be the point of call for all things charity-related for employees.
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2. GB Plastics and the Buddy Bag Foundation
General Building Plastics (GB Plastics), specialist supplier of quality low maintenance building products to the trade and DIY sectors, has chosen the Buddy Bag Foundation as its charity partner of the year. It will raise funds for the Foundation’s Buddy Bag Appeal to help children in emergency care.
The Midlands-based family business aims to raise enough to pack 180 bags at £25 each.
The Foundation aims to deliver 20,200 Buddy Bags to 300 refuges across the UK by 2020, and works with companies or individuals who will fundraise for or donate to the organisation to fund the creation of Buddy Bags in their local area.
The Buddy Bags are tailored across a wide age range, from new born babies to teenagers, and contain all the essential items a child needs straight away, such as toiletries, pyjamas, socks and underwear, as well as comfort items, such as a book, a photo frame and a teddy bear.
GB Plastics’ Director Wendy Hill explains the charity was chosen for its local links and imaginative support for children:
“The Buddy Bag Appeal is a great cause for GB Plastics to be involved in because the money we raise will go direct to helping children in our local area who are going through a very difficult time in their lives.”
The company has commissioned a number of Buddy Bags Foundation/GB Plastics co-branded collection tins which will be placed on its outlets’ trade counters.
3. Principality Building Society and three charities of the year
Principality Building Society has raised £150,000 for its three charities of the year over the past 12 months:
- Llamau, a leading homelessness charity in Wales;
- Cancer Research Wales, supporting research into prevention and early diagnosis of cancer;
- School of Hard Knocks, which uses sport to help disadvantaged communities
Each charity received an equal £50,000.
The building society matched every pound raised by staff, contributing £67,000 to the total.
This is the first year in which Principality, the largest building society in Wales, has switched from supporting one charity to supporting three. The partnerships will run until the end of 2018.
4. Malhotra Group and Newcastle United Foundation
Newcastle-based leisure and hospitality company Malhotra Group plc has selected Newcastle United Foundation as its nominated charity for 2017, and aims to raise £10,000 for it.
Malhotra operates many Tyneside hotels, bars and restaurants, so there are plans to hold fundraising events at venues such as The Runhead, Ryton, The Sandpiper at Cullercoats, Osbornes, Jesmond and Three Mile Inn, at Gosforth. In addition there are plans for collection boxes at all sites to encourage customers to donate.
Newcastle United Foundation uses the power of football to encourage learning and promote healthy lifestyles to almost 50,000 disadvantaged children, young people and families across Newcastle, Gateshead, North Tyneside and Northumberland every year.
5. Kronos and Whizz-Kidz
Disabled children and young people’s charity Whizz-Kidz is partnering with workforce software provider Kronos Incorporated in a three-year agreement.
The company has already raised several thousand pounds for Whizz-Kidz.
The partnership was launched with a series of fundraising cycling events at Kronos’ Bracknell location. Kronos team members Steve Gracey, Rob Hiron and Paul Richardson took part in a 24-hour static bike ride, ahead of an organisation-wide cycling challenge. All staff together completed 4,000km.
6. Cottages.com and Guide Dogs
Holiday company Cottages.com is donating 10% of the cost of cottage rental to Guide Dogs for every holiday booked via a dedicated URL.
The company offers holidays in over 15,000 properties, from rustic farmhouses and modern apartments in the UK to villas and gites overseas.
Appropriately, “thousands of properties are pet friendly”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.