Direct mail vs email [INFOGRAPHIC]
Howard Lake | 8 February 2017 | News
Bournemouth-based agency Proactive has published an infographic detailing the differences between direct mail and email.
It presents a range of figures that demonstrates the continued popularity and effectiveness of print-based direct mail. In practice, they acknowledge that the two channels work differently, and can also work well together.
You can find out more about their research into direct mail and email.
Proactive work with marketing managers, designers and agencies, SMEs, business owners, franchise groups and multisite businesses. They offer a wide range of services such as graphic design website design, print media, direct mail and web-to-print systems.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.