Giving Tuesday offers many opportunities for charities to raise funds, thank their supporters and demonstrate the impact they make, but few opportunities are on the scale of The Big Give Christmas Challenge.
This is getting underway at midday today, and gives over 300 charities the chance to double their donations over the next 72 hours. Together they are aiming to raise £7.5 million in that short period. Based on past year’s successes the Big Give Christmas Challenge is the UK’s biggest online match-funding campaign for charities.
Individuals donating to one of these charities via the Big Give Christmas Challenge site will be able to double the impact of their gift as they will be matched at no cost to them.
Who is matching donations?
In order to double donations, the Big Give has partnered with several ‘Champions’ who have contributed significant funds to the campaign. These are then combined with donations from charities’ key supporters to double donations over the 72 hour period.
This year’s Champions include:
- The Reed Foundation
- The Childhood Trust
- Candis Magazine
- The Postcode Support Trust.
The Christmas Challenge was launched in 2008 by Sir Alec Reed, founder of Reed Recruitment. Since then, the Christmas Challenge has raised over £71 million for more than 2,500 charity projects. This year’s charities are funding for projects covering water & sanitation, child poverty, animals, the environment, welfare in Wales and many more.
Alex Day, Director at the Big Give says:
“Particularly in today’s climate, we know that match funding is an important way for charities to raise funds and we’re excited that so many charities are able to benefit from the Christmas Challenge campaign. Over just 72 hours we will be raising millions of pounds for important causes in the UK and internationally. I’d urge anyone of thinking of making a donation this Christmas to make the most of the opportunity: donate now and your money is worth double to a charity you feel passionately about.”
The doubling offer ends for each charity at midday on Friday 2nd December 2016, or when their match funds have been used up, whichever is first. Not surprisingly The Big Give recommends donating as soon as possible to ensure that your donation is matched.
For the first time The Big Give Christmas Challenge is coinciding with Giving Tuesday, the international campaign that promotes giving and supporting good causes.
— Natalie Luckham (@Nat_lucks) November 25, 2016
— St Giles Trust (@StGilesTrust) November 15, 2016
— Clean Break (@CleanBrk) November 21, 2016
— The Lullaby Trust (@LullabyTrust) November 24, 2016
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