Bloodwise named official charity of two new marathons
Melanie May | 3 November 2016 | News
Blood cancer charity Bloodwise has been announced as the official charity of two new city-based marathons – the Stirling Scottish Marathon and Birmingham International Marathon, which take place on 21st May and 15th October 2017.
The charity and its celebrity running team, which includes Emmerdale’s Tom Audenshaw (pictured), has already been associated with the Great Run Series and its portfolio of runs, which includes the Great North Run, for 30 years. The partnership with the new events aims to help to raise funds to improve the lives of patients and increase awareness of the disease as the fifth most common cancer and third biggest cause of cancer deaths.
Birmingham is central to Bloodwise’s work, with £20 million invested by the charity in 32 different blood cancer research projects and clinical drugs trials in the city. Funds raised from the Birmingham Marathon 2017 will be invested in the trials acceleration programme that has its hub in the city to speed up access to new treatments and drugs for blood cancer patients.
The charity also has a strong presence in Scotland, with over £6 million currently invested in blood cancer research projects at Glasgow and Edinburgh universities.
Matt Lawley, head of sports events at Bloodwise, said:
“We are really excited to be the official charity of these two brand new events, particularly as much of the work we do in researching better treatments for blood cancer takes place in and around these cities. Both courses are so dynamic, and we are looking forward to seeing so many runners in the colourful Bloodwise t-shirts becoming some of the very first people to say they’ve completed them.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.