It was initially appointed, following a competitive pitch process, to create an audience and content strategy for the children’s charity. This included conducting in-depth user research and market analysis to define new digital personas for the organisation.
Now London-based Manifesto has been appointed as the charity’s digital agency on an ongoing basis. As such, the agency has already redesigned and rebuilt the Unicef UK‘s website, and worked on a legacies campaign that delivers personalised video to supporters.
The two organisations report that they have “created a single collaborative team to work together” to deliver this project.
James McDiarmid, Head of Digital Engagement at Unicef UK, said:
“We were extremely impressed with the research and strategy Manifesto worked with us to create. Their interpretation of what this meant for our new website made them the natural choice as our digital agency. We’re looking forward to developing this relationship and seeing how much further our digital capabilities can evolve to support our work for children.”
Manifesto’s other charity clients include Cancer Research UK, Diabetes UK, The Children’s Society, The National Trust, Avios, and Frieze Art.