The deal is part of Change.org’s strategy to increase social impact by using online video to drive higher engagement and build stronger emotional connections with the platform’s 150 million users around the world.
It follows a three-week pilot programme, which saw Change.org use Wochit to create and publish videos across social platforms in the UK, Germany and Italy. Change.org is now rolling Wochit out more widely, and has so far implemented it in Spain, France, Indonesia and the US.
John Coventry, global head of communications for Change.org said:
“We’ve been searching for a tool we can use to deliver high quality, highly shareable video content at pace and scale. With Wochit’s tools and content library, we’re able to quickly, easily and effectively tell persuasive stories through video and amplify their impact through social channels. We’re just getting started, but early tests are promising and the future for our video content looks bright.”
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