Fundraising news, ideas and inspiration for professional charity fundraisers announces partnership with Wochit announces partnership with Wochit has partnered with creation service Wochit to help it deliver high-quality, media-ready videos to its users.

The deal is part of’s strategy to increase social impact by using online video to drive higher engagement and build stronger emotional connections with the platform’s 150 million users around the world.

It follows a three-week pilot programme, which saw use Wochit to create and publish videos across social platforms in the UK, Germany and Italy. is now rolling Wochit out more widely, and has so far implemented it in Spain, France, Indonesia and the US.

John Coventry, global head of communications for said:

“We’ve been searching for a tool we can use to deliver high quality, highly shareable video content at pace and scale. With Wochit’s tools and content library, we’re able to quickly, easily and effectively tell persuasive stories through video and amplify their impact through social channels. We’re just getting started, but early tests are promising and the future for our video content looks bright.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />