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British Heart Foundation improves design of two of its fundraising sites

British Heart Foundation improves design of two of its fundraising sites

The British Heart Foundation has redesigned and improved the supporter experience for two of its fundraising sites, Gift of Hope and Give in Celebration.

Working with product studio Addition, part of charity marketing agency , the heart charity has now relaunched both sites. Gift of Hope is a tribute platform where people make donations in memory of loved ones, and Give in Celebration invites donors to give money instead of physical gifts for special days, like birthdays, weddings or anniversaries.

Supporter-centric design

BHF Give in Celebration desktop redesign

Fundraising pages can now be set up on the sites in four simple steps. The donation process has also been improved, allowing for faster and simpler process for both card and PayPal donations.

Payments are taken via Stripe and emails are handled through DotMailer.

The new simpler designs are device-responsive.

BHF Give in Celebration desktop redesign

BHF Give in Celebration desktop redesign

Unified management

Both platforms can now be managed by BHF staff from a single interface, reducing staff time and effort.

Holly Patton, Legacy Marketing Manager at BHF said:

“Our supporters are so important to our life saving research that we wanted to make sure their experience in using these digital experiences was sector-leading. We think the relaunched products set the bar in how to handle in-mem and in-celebration digital destinations.”

BHF Gift of Hope mobile redesign

BHF Gift of Hope mobile redesign

Louise Ryan, Addition Head of Product Development and lead architect on the project added:

“Creating a custom product and supporter experience doesn’t rule out using standard services where it makes sense to save time, money and provide a great ready-made UX.”

BHF Gift of Hope desktop redesign

BHF Gift of Hope desktop redesign

Visit BHF’s Gift of Hope and Give in Celebration to explore the charity’s new approach to .

 

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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