Wildlife Trusts choose Access thankQ CRM
Howard Lake | 6 September 2016 | News
The Wildlife Trusts, an organisation of 47 charities that protect nature, has selected Access thankQ for it customer relationship management (CRM) activities.
The charity’s staff were aware that its existing systems were “fragmented and ageing”, according to Tim Middlecote, the organisation’s Head of ICT. Some of the systems providing limited functionality, and others even acted as barriers to fundraising and engagement.
A new, standard CRM had to meet the needs of the organisation itself and serve its role within a federated organisation. In addition, it needed to offer effective querying tools, so that users at each of the trusts could access the data they required, and thereby reduce the need for external support and service providers.
Having selected Access thankQ CRM, each of the Wildlife Trusts’ 47 member trusts will now benefit from access to a standardised and centralised system.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.