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Wildlife Trusts choose Access thankQ CRM

Wildlife Trusts choose Access thankQ CRM

The Wildlife Trusts, an organisation of 47 charities that protect nature, has selected Access thankQ for it customer relationship management (CRM) activities.

The charity’s staff were aware that its existing systems were “fragmented and ageing”, according to Tim Middlecote, the organisation’s Head of ICT. Some of the systems providing limited functionality, and others even acted as barriers to fundraising and engagement.

A new, standard CRM had to meet the needs of the organisation itself and serve its role within a federated organisation. In addition, it needed to offer effective querying tools, so that users at each of the trusts could access the data they required, and thereby reduce the need for external support and service providers.

Having selected Access thankQ CRM, each of the Wildlife Trusts’ 47 member trusts will now benefit from access to a standardised and centralised system.

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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