Inspiration from four fantastic legacy legends – part three
Howard Lake | 2 September 2016 | Blogs
After Hugh’s abseiling feats from week one and Briony’s mountain hike from last week’s blog, we are counting down to this year’s Remember A Charity in your Will Week by sharing inspiration from four impressive legacy legends from recent years.
Meet the fundraising team at Cystic Fibrosis Trust
To mark Remember a Charity Week in 2015, legacy and in-memory manager at the Cystic Fibrosis Trust Michael Clark and two colleagues undertook a 12-mile sponsored walk.
This wasn’t your average stroll – the team walked in fancy dress from the charity’s former office in Bromley to its new quarters in central London. Instead of relaxing with a well-deserved cup of tea upon arrival, the three executed their new wills, which included a gift to the charity.
Their amusing social media posts along the route not only helped raise awareness of legacies and create a real buzz among the public, but also resulted in an increase in legacy enquiries. A brilliant result which shows it pays to be brave and bring a little humour to the legacy conversation.
Of course, Cystic Fibrosis Trust isn’t alone. Around 170 charities are planning fantastic ways to get their own legacy conversations started during Remember A Charity Week.
What’s the week all about?
This year’s Remember A Charity Week will call on the British public to pass on something legendary, tweeting their advice for future generations at #MyWisdom and
remembering a charity in their Will. Charities, Government, solicitors and Will-writers will all come together to encourage the public to leave a gift to charity in their Will.
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How to get involved
It’s not too late to take part in Remember A Charity Week (12th – 18th September 2016) and help make legacy giving a social norm. Find out more at Remember A Charity Week.
Louise Pavoni is Digital Communications Manager at Remember A Charity, the consortium of 170 charities working to make legacy giving a social norm. She manages the website and social media channels, digital advertising and delivers a range of online content.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.