The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

How to monitor your telephone fundraising

Howard Lake | 30 August 2016 | Blogs

How can you be sure that the fundraising calls made in the name of your charity are in line with your brand and ethos?
When I am working with organisation to help them to set up in-house teams to carry out telephone fundraising, the overriding theme that has led the organisations to make the decision to take ownership of this fundraising channel is there concern around what might be “done” or said to their supporters in their name. Here are a few simple ideas that can be used at all levels within an organisation to monitor your telephone fundraising, whether you are making or receiving calls.

I’m certainly not suggesting that you do all of these things in every call you receive, and I know from my experience as a telephone fundraiser, that clients often feel bad if they are trying to catch the caller out. Don’t think of it like this. These are the sorts of things that are happening in your telephone campaigns every day and you are just checking that your supporters are being treated with respect and appropriate compassion.
 

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