With just four weeks to go until Remember A Charity in your Will Week, we’re busy preparing for this year’s campaign.
The exciting new creative is firmly under wraps for a little while longer, but we’re confident that 2016 will be our most exciting awareness week yet.
We can’t wait to see how every charity, large or small, makes the most of the Week and this fantastic opportunity to make some noise about legacies. Ultimately, this is what strengthens our message and helps to raise the profile of legacy giving.
Passing on something legendary
We wanted to take a few minutes out to look back at some of the fantastic legends that have championed legacy giving in recent years and give you some inspiration ahead of September’s campaign.
These people have not only made their mark supporting charities in their own lifetime, but encouraged others to leave a legacy and pass on something truly legendary to future generations.
So, for week one, here’s legacy legend Hugh McMahon.
West Lothian pensioner Hugh McMahon is proof that you’re never too old to live dangerously. He has raised thousands for Chest Heart & Stroke Scotland, by abseiling down the Forth Bridge not just once but an incredible 13 times since he turned 72.
That’s a 165-foot drop on the end of a rope, repeatedly, at an age when most people are thinking about putting their feet up. His amazing feats have enabled the charity to raise awareness of the importance of leaving a legacy.
In the lead up to this year’s campaign kicking off on 12th September, I’ll be highlighting more inspiring legends like Hugh.
Are your legends ready?
This year’s campaign will call on the British public to pass on something legendary, tweeting their advice for future generations at #MyWisdom and remembering a charity in their Will. Charities, Government, solicitors and Will-writers will all come together to encourage the public to leave a gift to charity in their Will.
What will you pass on?
Louise Pavoni is Digital Communications Manager at Remember A Charity, the consortium of 170 charities working to make legacy giving a social norm. She manages the website and social media channels, digital advertising and delivers a range of online content.
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