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Cancer Research UK thanks legacy supporters with virtual reality garden

Cancer Research UK thanks legacy supporters with virtual reality garden

Cancer Research UK has created a virtual reality garden to thank each of the more than 100,000 people who have left the charity a gift in their will.

The Life Garden was created by creative agency Atomic London and launched at this month’s Hampton Court Palace Flower Show, where visitors were able to walk through the charity’s physical garden created by designer Antonia Young, before being invited to put on a headset and experience the virtual reality one.

The virtual reality tribute garden holds a flower for each of the people who have donated through their will to the charity.

 

Following the Flower Show, CRUK will be holding a number of Tribute Events for the friends and family of those who have left a gift in their Will to Cancer Research UK. The events will include the chance to meet people behind the charity’s work such as supporters, volunteers, and scientists.

Caroline Kent, director of legacies at Cancer Research UK said:

“We are thrilled to have a Show Garden at Hampton Court this summer and bring the first ever virtual reality tribute garden to the event. We believe using this exciting technology alongside our bright and beautiful physical garden is a wonderful way to thank and celebrate every generous supporter who has left a gift in their Will to Cancer Research UK.”

The garden can be experienced at: cruk.org/lifegarden.

 

Picture credit: Adrian Brooks/Imagewise

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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