Cure Leukaemia attempts world record in campaign to raise funds
Melanie May | 1 July 2016 | News
Cure Leukaemia is raising funds by attempting a world record for the most names included in the design of a running shirt.
Launched by charity patrons Adrian Chiles and Geoff Thomas, the ‘Donate Your Name’ campaign celebrates the 10th anniversary of the Centre for Clinical Haematology (CCH) at the Queen Elizabeth Hospital, Birmingham and aims to raise money for the centre’s £3m planned expansion. It asks existing supporters and the public to donate £20 via bespoke website www.donateyourname.co.uk to have their name or chosen name included in the design of the commemorative shirt.
The campaign will run throughout the summer with a number of roadshows planned at iconic Birmingham sites including Fort Dunlop, Brindleyplace and Edgbaston Cricket Ground. Supporters of the charity including Ben Foster, Ian Bell, Jonathan Trott, Trustee Glynn Purnell and Patrons Geoff Thomas and Adrian Chiles will also have their names included on the shirt.
The shirt will be unveiled for the first time on Sunday 16th October when all runners taking on the Great Birmingham Run for Cure Leukaemia will wear it.
James McLaughlin, CEO of Cure Leukaemia, said:
“This is a landmark year for the Centre and we were keen to mark it with a special campaign that celebrates the whole Cure Leukaemia family. This is the perfect way for the city to unite as one and be inspired to beat this terrible disease. Not everyone can run 13.1 miles but this way everyone can be a part of the race.”
The campaign will run until the first day of the England v Pakistan Test Match at Edgbaston on 3rd August.
Picture: (Left to right) Adrian Chiles – Patron, James McLaughlin – CEO, Geoff Thomas – Patron, Professor Charlie Craddock CBE – Co–Founder & Graham Silk – Co-Founder. By Sam Bagnall.
Advertisement
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.