Fundraising news, ideas and inspiration for professional charity fundraisers

GlobalGiving UK announces Crowdfundamentals guide

GlobalGiving UK announces Crowdfundamentals guide

GlobalGiving UK has launched an online guide to Crowdfundmentals: 11 Steps to Online Fundraising Success.

The guide covers the key steps to successful online fundraising and crowdfunding and is available free on the GlobalGiving site.


It has been designed to give smaller charities the fundamentals of creating a crowdfunding campaign, and as well as guidance, includes examples and resources. It will be kept up to date by GlobalGiving UK as new resources are developed, with Crowdfunding Stories, a video series of small charity leaders talking about how the succeeded with online fundraising to be added in the near future.

Each step focused on an important element required to successfully plan and execute a crowdfunding campaign, including network mapping and mobilising supporters, to writing a funding pitch and communicating it.


  • Plan a SMART Campaign
  • Get Your Story Straight
  • Put it in Writing
  • Network Map & Your Tribe
  • Start Strong
  • Email like a Pro
  • Prepare to Share
  • Show Your Gratitude
  • Consider a Video
  • Analyse Your Results
  • Pick a Great Platform

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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