M&S Sparks card raises £1m for charities
Howard Lake | 14 June 2016 | News
Marks & Spencer customers have generated £1 million for charity just be using the company’s new Sparks loyalty card. The sum was raised in just eight months.
The retailer introduced its Sparks card in October 2015. Every time it is swiped when purchasing it generates a 1p donation from the company. The charities benefiting from the scheme are:
- Breast Cancer Now
- Great Ormond Street Hospital
- Macmillian Cancer Support
- Marine Conservation Society
- The Royal British Legion
- Shelter
- UNICEF
- The Woodland Trust
- WWF
M&S ambassador Joanna Lumley thanked customers for their involvement in a video, saying:
“Everytime you shop, you spark something good. Thank you”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.