The Entertainer partners with Christian Aid to support Bangladesh families
Melanie May | 11 May 2016 | News
Toy retailer The Entertainer is partnering with Christian Aid for Christian Aid Week this year.
This year’s event runs from 15th – 21st May and will focus on helping families in Bangladesh. The Entertainer will be raising money to provide worms and seeds that will enable them to grow food from their river-island homes that are often devastated by floods.
The Entertainer is the official Key Communications Partner for the week, with a number of activities taking place and involving each of the 123 The Entertainer stores. These will include handing out Christian Aid Week activity sheets to educate children about the cause, placing collection boxes in store as well as providing informative links and downloadable content, for customers interested in helping, online.
The Entertainer will also be hosting a ‘Big Brekkie’ event at its headquarters in Amersham, Bucks, as well as encouraging local schools to take part in the fundraising by offering store vouchers for schools that raise over £100.
Gary Grant, founder and managing director of The Entertainer, said:
“Helping families in need around the world is part of our ethos at The Entertainer, and encouraging children across UK to get involved is very important. We are looking forward to lots of activities taking place throughout Christian Aid Week and hopefully raising a lot of money for a very worthwhile cause.”
The Entertainer is also an active member of the Pennies scheme, which gives customers the option to donate a few pence to charity at the till-point, on average generating £5,000 of donations each week.
Advertisement
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.