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RNLI’s annual Mayday appeal sets target of £750,000

RNLI’s annual Mayday appeal sets target of £750,000

The RNLI launches its national annual fundraising campaign on 26th April, with a target of £750,000.

The RNLI Mayday appeal runs until May Day on 2nd May, with street collections and fundraising events taking place across the UK and Ireland. The charity will be encouraging people to show their support by using the hashtag #MaydayEveryday on social media, buying and wearing a Mayday yellow welly pin badge, hosting or supporting a fundraising event, or donating online.

Many of the Mayday fundraising events will have a yellow welly theme, in reference to the kit that the RNLI’s lifeboat crew members wear when they go out to sea. The money raised will support the RNLI’s work.

 

A range of activity is taking place to raise awareness of Mayday and to encourage the public to support it, including paid for advertising on social media, digital display advertising and regional print and radio adverts. PR activity is taking place nationally as well as at a local level, promoting regional Mayday fundraising events and activity.

 

 

This is the second year the charity has run Mayday as its national fundraising campaign across the UK and Ireland. Before that, Mayday was a fundraising campaign for the RNLI solely in Ireland.

Chris Speers, volunteer lifeboat crew member at Poole lifeboat station, said:

‘The Mayday campaign is our own call for help, as we rely on the generosity of the public to help us continue our lifesaving service, which we operate day and night, 365 days a year.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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