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Tearfund launches first DRTV campaign

Tearfund launches first DRTV campaign

Tearfund is seeking new supporters through its first ever TV campaign.

The charity appointed 11 London to create the campaign, which launched on 29th March and uses TV as well as mail, inserts, events, and social media.

The Give Like Jesus campaign asks people to give their time, prayers, and money to help people in drought-stricken Northern Chad. It focuses on the Hillé Bar village and on a six-year-old girl and her family who are facing extreme hunger. The campaign asks people to sign up to a £5 monthly donation to provide food and assistance by calling an 0800 number, texting HOPE to 70444, or visiting the Tearfund website.

Jane Pleace, Tearfund’s global fundraising director said:

“Tearfund is responding to an increasing number of humanitarian disasters in the world’s poorest places. We need to attract more new supporters if we’re to respond wherever we’re needed. There is a real need to show Christians what we’re doing via a variety of faith-based and secular media.”

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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