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Jaffa turns oranges red for British Heart Foundation

Jaffa turns oranges red for British Heart Foundation

Jaffa oranges are turning red today, in celebration of the orange producer’s new partnership with the .

The new All-Red, a pillar box red orange, is an extension of the Jaffa Red range of oranges, and has red peel as well as segments. The colour is a result of higher levels of the pigment, anthocyanin, which gives Jaffa red oranges their red segments. The All-Red is being sold exclusively in stores nationwide.

The launch of the All-Red orange marks Jaffa’s two-year partnership with the BHF. Together with Tesco, Jaffa will be supporting all of the BHF’s bike rides including the charity’s 54-mile London to Brighton Bike Ride.

Nancy Smyth, head of events at the BHF said:

“We are thrilled at this unique way Jaffa has chosen to mark the start of our partnership. Together with Tesco, Jaffa will be supporting our entire cycling series, which includes on-road and off-road cycling challenges across the UK.”

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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