Using the hashtag #RealmToTheRescue, the campaign asks people to donate to help save lives. Lena Heady (Cersei Lannister), Sophie Turner (Sansa Stark), Maise Williams (Arya Stark), Nikolaj Coster-Waldau (Jaime Lannister) and John Bradley (Samwell Tarly) are among cast members asking for donations in the campaign video.
The campaign is also encouraging donations by offering people a chance to win a trip to the Game of Thrones season 6 premiere party in LA if they give money. Those who donate unlock a number of additional ‘campaign perks’, including extra entries to the competition, signed merchandise and other campaign exclusive content.
— HBO PR (@HBOPR) March 14, 2016
A base level donation of $10 gives 100 chances to win the trip, $15 gives 150 chances and a digital pin, while $100 gives 1000 chances of winning and a limited edition t-shirt, up to a donation of $7,500 which gives 75,000 chances of winning plus an authentic replica of unsullied helm and armour set.
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