Survey shows support for greater protection of donor rights
Melanie May | 14 March 2016 | News
The majority of non-profits agree that more should be done to protect donor rights, yet almost half believe that changes to the Charities Bill will have a negative impact on their fundraising, according to an Advanced NFP study.
The study surveyed trustees, managers and employees in the third sector about their approach to fundraising and their reaction to the Government’s July 2015 changes to the Bill aimed at “protecting the vulnerable from rogue fundraisers”.
93% of those surveyed were aware of the new regulations, with 74% agreeing that donor rights needed more protection and just under half agreeing that the changes to the Bill would negatively affect their fundraising efforts.
Almost a third of NFPs admitted that their supporters have said they have contacted them too often, while 23% said that charities should communicate with their donors no more than once a month to ensure they protect their rights.
The study also revealed that only 58% of non-profit organisations have the digital infrastructure to help them understand their supporters, with 68% of these able to segment their donor data by their contact preferences.
Simon Fowler, managing director of Advanced Business Solutions (NFP) said:
“If charities don’t respect their supporters, there is a real danger of disconnecting both potential and loyal donors, losing their trust and confidence and ultimately their donations. It is imperative that charities embrace technology. This will enable them to have a single view of their donor data and responsibly manage this, to understand their donors’ preferences and therefore engage appropriately.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.