Oxfam is launching its first push into the mass participation market with a major new fundraiser, Dressed by the Kids Day.
The first ever Dressed by the Kids Day takes place on 29th April. It will see Oxfam challenge the nation to let children choose their wardrobe for the day and to raise sponsorship via text for doing so.
Dressed by the Kids Day aims to raise £500,000 to support Oxfam’s fight against poverty.
People can sign up from 21st March via www.oxfam.org.uk/dressedbythekids and participants will receive a unique text code to allow their family and friends to sponsor them. The charity is also launching dedicated Dressed by the Kids Day Facebook, Twitter and Instagram accounts to build momentum through encouraging people to post photos and updates with the hashtag #DressedByTheKids.
The event is supported by a number of celebrities including Simon Pegg, Sophie Ellis-Bextor, Jamelia, and Nina Wadia (pictured), who will be styled by their children and photographed by celebrity photographer Rankin as part of the campaign.
Tim Hunter, head of fundraising for Oxfam, said:
“Transform your look and transform lives. That’s Oxfam’s offer to families with our first-ever Dressed by the Kids Day on April 29th. Have fun and help raise £500,000 for Oxfam.”
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