Corporate philanthropy programme helps companies donate 1%
Melanie May | 25 February 2016 | News
A corporate philanthropy movement which assists companies in donating 1% of their product, equity, profit, or employee time to help communities around the world, launched in the UK this month.
Pledge 1% is spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides and aims to help organisations integrate philanthropy into their businesses. It launched in the US in 2014.
More than 25 UK companies have signed up so far, including NewVoiceMedia, Quibit, and GoSquared. Pledge 1% hopes to secure 50 new UK pledges and 1,000 new pledges globally in 2016.
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Charlotte Finn, vice president EMEA, Salesforce.org said:
“Pledge 1% is a great example of the power that business has to effect positive change.”
Companies can find out more about how Pledge 1% works, as well as take the pledge online at http://www.pledge1percent.org/.
- What gives? The blurred lines between philanthropy and the state (7 March 2016)
- That is not logical, Captain! A review of The Logic of Charity (23 March 2016)
- Shots of Syrian boy Aylan Kurdi circulated worldwide and galvanised several governments into policy changes (16 January 2017)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.