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The Secret World gamers raise over $7,000 for the Malala Fund

The Secret World gamers raise over $7,000 for the Malala Fund

Players of video game The Secret World are uniting to raise $10,000 for the Malala Fund, and have already raised $7,000.

The Secret World is a massively multiplayer online role-playing game (MMORPG), attracting players from all over the world. Players from more than 16 countries have set themselves the target of raising $10,000 by 1 January 2016.

They set themselves up as The TSW Malala Project. So far they have raised funds via social media and events, and many have themselves donated to the cause.

The Malala Fund was chosen to benefit because “Malala is a huge inspiration to many of us,” according to Director Beth Barnes. “This is also an international cause, and girls’ education is critical. Our team is both international and half our team are women. It seemed like a good fit.”

She added:

“One of the most ambitious things we’ve done to raise donations is we created an art book featuring 12 artists from around the world with various art styles and skills. All the contributed artwork is original, and every artist did their work for free.

“We are proud that it includes work from two prestigious comic book artists: Don Parent, the 2013 GLAAD award-winner, and Fernando Ruiz, who is well-known from his work on The Archies. We are grateful to all of the artists who participated.”

Digital copies are available for people who donate $15 or more, while print copies are available for donations of $30 or more.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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