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New search engine launches to help charities

New search engine launches to help charities

A new charity-focused search engine has launched with the aim of helping charities generate more funds.

A white label search engine, WhaleSlide enables its users to customise it according to their requirements and branding, A ‘charity’ icon is displayed alongside the listings for participating retailers to inform consumers using the search engine which of their search results give to charity.  WhaleSlide has also been designed to avoid filtering listings according to user preferences.

Created by entrepreneurs Fran Petruzzelli and Andy Curran, WhaleSlide launched officially in late November, following 18 months of development and has signed up Youth at Risk as its first charity adopter. Selfridges, Nike, EE, Adidas and eBay are among the participating retailers who have signed up so far.

WhaleSlide’s founders claim the search engine will enable consumers to generate more than £40 a year each for charity through their online shopping activity.

Youth at Risk’s search engine can be found at and Helen Campbell, head of corporate, events and individual fundraising for the charity, said:

“We’ve already raised money during the development phase of WhaleSlide by adopting it as our search engine.”

The founders expect to add additional functionality in the future. Petruzzelli said:

“We’re still in the early stages and will be looking to adapt our functionality based on feedback we’ve had from our users and partners.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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